UNITED STATES, Nov 10 — Everyone knows the importance of competitive corporate branding strategies to market to a targeted group of people with unique offerings of specific goods or services. But what is often forgotten is that professionals each have their own personal brands, whether they know it or not. It doesn’t matter if you are a top-level executive, an emerging leader, or an independent entrepreneur; you have a personal brand that you market all day, every day, in this changing economy.
Companies pay a premium for high achievers who do an impressive job of marketing themselves and who stand apart thanks to a strong personal or company brand
E
veryone knows the importance of competitive corporate branding strategies to market to a targeted group of people with unique offerings of specific goods or services. But what is often forgotten is that professionals each have their own personal brands, whether they know it or not. It doesn’t matter if you are a top-level executive, an emerging leader, or an independent entrepreneur; you have a personal brand that you market all day, every day, in this changing economy. Individuals who clearly identify and shape their personal brands will be on the cutting-edge of business, while those who fail to do so will flounder and not be heard because of their diluted or confused branding message. Here are a few suggestions to guide you in the exploration of your personal brand so that you can intentionally leverage it to attract the kind of business success you desire.
Brands with Magnetic Personality
The concept of personal branding was first introduced back in 1997 when Tom Peters published an article in Fast Company magazine titled “The Brand Called You.” A decade ago the idea was a novelty, but over time personal branding has evolved into an essential asset. Today we see a critical need for each individual to discover her or his personal brand and manage it proactively to survive in today’s rapidly changing and competitive employment landscape. Regardless of whether you work in a large or small organization or operate as a solo entrepreneur, utilizing successful principles of branding is vital. Uncover your unique attributes, values, and passions and convey them through an insightful, powerful, and strategic personal brand and you can immediately catapult your career or business to a higher level.
I define personal brand as “the passionately expressed synergy of goals, values, strengths, skills, and talents to define you as distinct from your competitors as you identify and resonate with your target clientele.” Your brand is the unique essence of who you really are and conveys your reputation in the marketplace. The importance of understanding and refining personal brand is that every day, 24/7, your personal brand advertisement is on display as you interact with others.
The Stand-Out Brand
With our current employment landscape in constant flux, record numbers of people who thought they had secure jobs in large, reliable firms are being downsized. The competition is greater than ever; consumers have more information and choices; and in the wake of the downfall of legendary U.S. companies, clients and customers are not sure who they can trust. In this atmosphere of uncertainty and skepticism, personal brands are critically important. If you are a high achiever in a major organization and you want to excel, expert personal branding is essential to ensure that you are recognized and tapped for promotions that will otherwise go to your colleagues. Small business owners also need to understand that their personal brands are an extension of their business and reputation, and they need to leverage them to successfully attract and retain their ideal target audience.
The Get Rich Niche
Knowing your personal brand and using it to hone in on a unique niche is an invaluable tool for any professional wanting to leverage his or her career with a uniquely beneficial offering. Once you have discovered your individual brand you will feel more at ease building relationships, marketing yourself, and promoting your business with passion, confidence, and enthusiasm.
By first exploring your personal strengths, attributes, passions and values, you can then define or refine those qualities that resonate with your ideal client base or targeted position in a firm. Focus on a specific niche or group of people when marketing your unique qualities, whether your goal is a company promotion or the overall marketing of your own business.
Companies pay a premium for high achievers who do an impressive job of marketing themselves and who stand apart thanks to a strong personal or company brand. And small business owners can get rich through “niching” to one particular pool of clients and becoming truly known as the preferred go-to expert.
Communicate directly with Sarah Hathorn, Aici Cip, Cpbs, the author of this article. Ask questions, send suggestions, comments, engage in conversation, or perhaps you would like to submit a project.
Click Here to ask a question, send a comment, or proposal.
21st century business enterprises, financial organizations and IT environments face tough challenges due to rapid increase in data volumes. This is compounded by stringent government regulations and tight budgets. Consolidation is the top priority of
Steve Jobs helped to harness technologies that improve the quality of our lives and the lives of generations to come. He also provided a great role model for leadership success, and we can learn much from his remarkable mindset.
After they hear my personal story of how I rose to a senior executive position with a Fortune 100 company in record time, many of my clients ask how if it’s also possible for them to step up their game and make a lot more money fast.
In these uncertain times many otherwise powerful professionals are becoming paralyzed by fears and insecurities. They want to overcome the challenges to their executive presence, their leadership brand, their professional image, and the advancemen
Everyone fears change, but change is the one thing we can depend upon as inevitable and unavoidable. Professionals tend to be afraid of reinventing and repositioning themselves, but we have to remember that if we don’t evolve we risk become
Britannica Concise Encyclopedia defines public health as the “science and art of preventing disease, prolonging life, and promoting health through organized community efforts.”
Are you consumed by a passion to help people? Do you thrive for working under pressure? Do emergency situations bring out the best in you? Do you get an adrenalin rush every time you think about a “code blue” call? Do you want to be at th
Fire Engineering and Industrial Safety as a career option is fast catching up with the students in India. Whereas in abroad Fire Engineering and Industrial Safety is an integral part of most of university programs Introduction of Fire Engineering and
The most widely used description of a resume format is a type of electronic file whether in Word format. The central theme of a resume format is primarily oriented around the dominant features of a resume which reflects the entire philosophy of an in
Job satisfaction is one of our most important goals in life, but one we often fail to pursue. It’s not always easy to secure the right sort of employment: for many of us, the hunt for the ideal career can be really challenging. But a few easy steps c
Steve Jobs helped to harness technologies that improve the quality of our lives and the lives of generations to come. He also provided a great role model for leadership success, and we can learn much from his remarkable mindset.
After they hear my personal story of how I rose to a senior executive position with a Fortune 100 company in record time, many of my clients ask how if it’s also possible for them to step up their game and make a lot more money fast.
In these uncertain times many otherwise powerful professionals are becoming paralyzed by fears and insecurities. They want to overcome the challenges to their executive presence, their leadership brand, their professional image, and the advancemen
Everyone fears change, but change is the one thing we can depend upon as inevitable and unavoidable. Professionals tend to be afraid of reinventing and repositioning themselves, but we have to remember that if we don’t evolve we risk become
Oftentimes a great looking promotion comes along only because it satisfies a temporary need. Maybe they had to fire someone, for example, or the company is in the middle of reorganization. Once the position is filled and your company feels stable
Syndication
tweet
PDF version
Printable version
Publisher HTML version
Discussions (0)
Email Article
Post New Comment