A joint venture is a strategic alliance where two or more businesses pooling their resources and expertise to achieve a particular goal. Businesses of any size can use joint ventures to strengthen long-term relationships or to collaborate on short-term projects.

The prime difference between a joint venture and a partnership is that each member of the joint venture retains ownership of his or her property and members of joint ventures are taxed on the joint venture profits according to whatever business structure has been established for each business.

Before starting a joint venture, the parties involved need to understand what they each want from the relationship. Whatever your aims, the arrangement needs to be fair to both parties. Any deal should:

• recognize what you each contribute 
   
• ensure that you both understand what the agreement is expected to achieve 
   
• set realistic expectations and allow success to be measured

If you do decide to form a joint venture, it may well help your business to grow faster, increase productivity and generate greater profits. Joint ventures often enable growth without having to borrow funds or look for outside investors

A successful joint venture agreement can offer:

• access to new markets and distribution networks 
   
• increased capacity 
   
• sharing of risks and costs with a partner 
   
• access to greater resources, including specialized staff, technology and finance

The reasons behind forming a joint venture include business expansion, development of new products or moving into new markets, particularly overseas

When you decide to create a joint venture, you should set out the terms and conditions in a written joint venture agreement. This will help prevent any misunderstandings once the joint venture is up and running.

A written joint venture agreement should cover:

• the structure of the joint venture 
   
• the objectives of the joint venture 
   
• the financial contributions you will each make 
   
• whether you will transfer any assets or employees to the joint venture 
   
• ownership of intellectual property created by the joint venture 
   
• management and control 
   
• how liabilities, profits and losses are shared 
   
• how any disputes between the partners will be resolved 
   
• an exit strategy 

It’s important to review your business strategy before committing to a joint venture. This should help you define what you can realistically expect. In fact, you might decide that there are better ways to achieve your business aims

Setting up a joint venture can represent a major change to your business. However beneficial it may be to your potential for growth, it needs to fit with your overall business strategy

You may also want to look at what other businesses are doing, particularly those that operate in similar markets to yours. Seeing how they use joint ventures could help you choose the best approach for your business. At the same time, you could try to identify the skills they apply to partner successfully.

Success in a joint venture depends on thorough research and analysis of aims and objectives. This should be followed up with effective communication of the business plan to everyone involved.

Click for Details: http://www.netlawman.co.uk/bizdoc/joint-venture.php?docid=CPsp51

References

---

Joint venture agreement