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This paper examines the defects of focus group research and suggests that a better alternative to focus group research is web-based surveys using the well-established Delphi Technique.
Qualitative research is an important part of marketing research today. When marketing managers say &
Web-based surveys are becoming increasingly popular in marketing and social science research. The developing interest in Web-based surveying is not surprising as the Internet becomes an ever more useful, familiar and widely used means of communication. Web-based surveying offers a number of a
Conjoint analysis is one of the most popular quantitative methods in Marketing Research. The popularity of Conjoint Analysis is well deserved. Conjoint Analysis has in many cases replaced concept testing because it is more effective.
The problems with traditional product testing were
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