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What’s the golden rule of copy writing? Know thy target audience. Why? Because you can’t effectively write and/or persuade people that you know nothing about. In order to convince customers that you are the obvious choice to solve their problem, you have
What’s the first thing you think of when writing with keywords? Probably one of the first is that keywords and phrases are descriptive of the products and/or services you’re writing about. But, what happens in those circumstances where you can’t (or don’t really want to) use
Whether you’re a virtual assistant, copywriter, web design pro or search engine optimizer, keyword research is a useful and necessary service you can add to your lineup to make more money. Anyone with a website or blog who aims to rank high in the search engines can benefit from professional-q
It has become a fundamental principle of Internet marketing. When sending a prospect from some form of trigger (banner ad, pay-per-click ad, tweet, etc.) to the landing page, there must be continuity: the message must flow.
For example, when constructing pay-per-click (PPC) campaigns,
As I read her email I could literally feel my blood pressure rising. She’d heard me speak at a webinar I did for Wordtracker about ecommerce copywriting where I said keyword density hadn’t been a factor in SEO copywriting for years. The lump in my throat got bigger as Zoe (not her real n
It’s something I hear quite a bit. Half complaint and half frustrated rant, many small business owners tell me they simply can’t compete with the big boys. Even online they find their sites at the bottom of the rankings and, if they do rank well in the engines, their conversions are low.
It’s a common question. "What copywriting mistakes should I avoid?" There are many, but the 3 I chose might surprise you. Why? Because while these can potentially cause the greatest amount of damage they are not ones most copywriters talk about.
I have an amazing team of writers I work with on a regular basis. Each has his/her own specialty from article writing to technology. It’s fun to watch these pros go through the process of creating copy that speaks specifically to the target customer we’re aiming to attract.&n
After working for several years for a prominent, local veterinary practice that had multiple branches, Dr. Wendi Lily-Bare decided it was time to go out on her own. She arranged to purchase one of the smaller clinics which would allow her to keep the existing business name and equipment.
By Karon Thackston Sometimes choosing which company to buy from is about like deciding which brand of canned peas is the best. To make matters worse, the copy on most websites doesn’t offer any help. There are three major offenders in copywriting that I see constantly on the Inte
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